Audi Report 2020
How is Audi shaping the future?
An interview with the Board of Management about the transformation of the Four Rings and important strategic cornerstones for the sustained success of the company.
How is Audi acting profitably and with integrity?
Audi believes that operating with integrity means taking its responsibility to the environment and society seriously. This is why Audi makes business decisions on the basis of economic, ecological and societal aspects.
How will Audi continue delighting its customers in the future?
With masterpieces of engineering. A good example of this? The new Audi e-tron GT quattro. This vehicle is the spearhead of the Audi electric model initiative: With its technology, it stands for progress and showcases the future of the brand’s electric design.
How does Audi achieve sustainable value creation?
The responsible use of resources is self-evident for Audi. For instance, the company is committed to the goals of the Paris Climate Agreement and wants to be net carbon-neutral by 2050. For Audi, the careful use of our planet’s valuable resources is a duty.
How does Audi make a social impact?
At Audi the focus is on the individual – always. The company assumes responsibility for society as well as for its own employees. This commitment takes in a wide variety of perspectives, including, for example, the changing world of work, sustainable work in times of digital transformation, work-life balance, the desire for lifelong education as well as occupational health and safety.
About the Report
This report addresses aspects generated on the one hand by stakeholders’ demands and on the other, by the company’s strategic focal points. In terms of time, the report reviews 2020, takes a look at the Audi situation today and considers what to expect in the near future from Audi.
How does Audi know what people expect from the Four Rings? The company actively involves its stakeholders in its core issues and wants to know their interests and expectations so that it can consider them in its business decisions. To this end, Audi uses different digital formats and individual one-on-one discussions, is involved in various initiatives and is a member of numerous committees.
Audi regards material stakeholder groups as internal and external groups of individuals that are affected directly or indirectly by the company’s business activities. The identification of the respective stakeholders is fundamentally based on their expertise and their ability to influence Audi. Audi differentiates the stakeholders according to different groups: Customers, analysts and investors, press and media, business partners of AUDI AG, employees, neighbors and local residents, politics and associations as well as employees’ organizations, science and sustainability experts as well as non-governmental organizations (NGO) and other groups. The basis for determining and selecting stakeholders is the Stakeholder Engagement Standard AccountAbility 1000 (AA1000SES) and its associated principles of inclusivity, materiality and responsiveness.
The materiality analysis represents one of the most central elements of stakeholder management. The company has been conducting it about every two years since 2012. In 2019, Audi used an online survey to ask 3,206 internal and external stakeholders for their assessment of relevant sustainability issues of the company (stakeholder relevance). This enabled the company to identify all the topics that are highly relevant for Audi and its stakeholders and that have a substantial impact on the environment and society. The findings of this materiality analysis provide a structure for this report.
The topic matrix featured in the Sustainability Report 2019 serves as the basis for the combined annual and sustainability report and was further developed by incorporating content from corporate and financial reporting. This process resulted in an extension, what is known as the Content Wheel see page 315, which highlights the material topics in five chapters – “Strategy,” “Operations & Integrity,” “Products & Services,” “Value Creation & Production” and “Employees & Society.” In addition, as was the case with the Sustainability Report 2019, the Content Wheel ensures that all those involved constantly have their sights set on corporate strategies, reporting standards of the Global Reporting Initiative (GRI) and the United Nations Sustainable Development Goals (SDGs) when it comes to the topic of sustainability.
The report was prepared in accordance with the “core” option of the GRI standards and confirmed by the organization with the GRI Materiality Disclosures Service. An independent auditing firm performed a limited assurance engagement on selected sustainability key figures for 2020 in the overview “Audi Sustainability Key Figures” see page 323. The Audi Report is only available to readers online. In this way the Four Rings are making an important contribution to the conservation of resources, ecologically as well as economically.
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